AJ IMPACT STRATEGIES
Helping organizations achieve social change by maximizing their impact
SERVICES
SOCIAL IMPACT CAMPAIGNS
DIGITAL FUNDRAISING
COMPELLING COMMUNICATIONS
GRASSROOTS MOBILIZATION
WORK
SOCIAL IMPACT CAMPAIGNS & STRATEGY
Do you have a policy goal you’re not quite sure how to achieve? Do you want to help your audience make their voices heard in ways that make a meaningful difference? Or are you looking to come up with creative campaign tactics to drive media coverage to pressure targets to act?
Allison advises and supports clients in the development and implementation of advocacy and civic engagement campaigns. She will devise campaigns with effective theories of change to achieve the impact organizations are looking to bring to the world – from winning policies at the state and national level to holding corporate targets accountable. She will come up with creative ways to draw attention to your work – from powerful stunts to smart media strategies. And she will draw from her extensive networks with grassroots organizations across the country to ensure you are working hand-in-hand with allies, while ensuring your audience is mobilized in ways that will achieve the greatest possible impact.
DIGITAL MOBILIZATION & FUNDRAISING
Do you have a membership list or audience that you’d like to activate in new and exciting ways to achieve change? Or do you want to grow your list and increase online actions and donations?
Allison will help you come up with a plan to increase member engagement and fundraising. She will identify exciting opportunities to drive and inspire your audience to take action. Then she will work with you to create testing plans to achieve desired results and analyze analytics to ensure you are meeting your goals.
COMPELLING COMMUNICATIONS
Do you just not have the staff to write action alerts, fundraising campaigns, or annual reports for your audience? Or do you need someone to edit complex communications and make them accessible and appealing to the general public?
Allison writes compelling, impact driven communications for organizations and companies looking to deepen their engagement with their audience. From fundraising emails and online petitions to annual reports and proposals, she loves finding ways to distill the most complicated campaigns into short, compelling messages that capture the attention of your audience – and inspire them to take action.
ABOUT
Allison Johnson is a social impact strategist who has spent almost two decades running advocacy and public mobilization campaigns on social justice issues. In her many years working on progressive causes, Allison has worked in both the national and international advocacy spaces, developing an expertise in devising smart campaign strategies with clear theories of change. She thrives on finding creative ways to mobilize the public and has a proven track record of crafting compelling action alerts and fundraising appeals that connect with the public in order to grow online engagement and donations.
At AJ Impact Strategies, Allison is focused on helping companies and organizations maximize their impact to achieve social change. She works with clients to develop winning campaign strategies on a variety of topics – from economic security and food safety in the United States to protecting biodiversity and human rights abroad. Allison helps teams devise clear plans of action to grow the impact of their audience, using innovative testing to improve digital performance.
Prior to founding AJ Impact Strategies, Allison was a Campaign Director at Avaaz, where she led global campaigns and online fundraising, which engaged Avaaz’s membership to raise up to $2 million per month in small online donations. Allison has also had roles at several human rights organizations and the UN. Her commentary has appeared across the media including NPR, Newsweek, Bloomberg, the American Prospect, Yahoo News, CNBC, and ABC.
Allison has a Masters in International Affairs from Columbia University, where she focused on International Security Policy. She received her BA in Peace and Justice Studies and Political Science from Tufts University.
CLIENTS
Billions Rise
Center for Food Safety
Choose Love
Ekō
Our Revolution
ParentsTogether / ParentsTogether Action
SumofUs
Win Without War